A five year project exploring the world of advertising, its visual language and the ideals it propagates.

Growing up in a rural environment I wanted to know the weather forecast rather than who was ranking in the music charts. I did not care about which brand name was on my shirt or if my shoes were fashionable. Moving to London changed me. There were ads everywhere and so well done. I saw greenwashing in the underground, passed lifestyle billboards on my bike and looked up at the faces of celebrities in the streets. It was in the moment that I started wondering which brand of hoover would best fit my living room decor when Cheap Thrills was born.